Krista Raymer is a cannabis-industry retail Powerhouse, and is the Co-Founder of Vetrina Group, a consultancy that specializes in Cannabis and non-grocery Consumer Packaged Goods retail.
Described as customer journey experts, Vetrina intently focuses on retail and operational excellence that meets and exceeds their clients’ objectives through the use of technology, data and 60+ years of retail expertise.
Krista knows the kind of impact a great in-store experience can have on a business. Her ability to train and guide high-performance teams is matched only by her passion for humanizing retail interactions. Understanding the necessity for communication and trust in retail, she dedicates herself to creating holistic training models that drive efficiency and profitability by creating a positive, one-of-a-kind customer experience.
With over ten years of retail experience, Krista has built and led training programs for multiple cannabis companies and international apparel brands expanding in Canada and the US. She believes that people are always telling you what they want. All you have to do is listen.
Start of Interview (2:09)
What is Vetrina Group? (4:21)
Cannabis storefronts that cater more to women (9:06)
Krista's educational background and what led her to cannabis (11:43)
What Krista's most proud of about founding Vetrina Group (17:54)
Advice for fellow Alpha entrepreneurs (22:17)
Krista's self-care routine (28:40)
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