On today’s show we interview Julie Cole, recovered lawyer, mom of six and co-founder of Mabel’s Labels. Mabel’s Labels is the best-known brand of durable labels for families, featuring products such as baby bottle labels, allergy and medical alert products, sports labels, household labels and seasonal items.
Frustrated by their children’s things getting lost, mixed up and leaving home never to return, Julie Cole, Julie Ellis, Cynthia Esp and Tricia Mumby knew they could do better than the scribbles on masking tape that were being passed off as labels. From there, the idea for the product was born: the very best personalized waterproof name labels and tags that were equally cute and durable. Mabel’s Labels started humbly out of a basement and has grown to be an award-winning, market-leading company loved by Moms and kids alike.
Today, Mabel’s Labels is the best-known brand of durable labels for families, and our growing line of products features baby bottle labels, allergy and medical alert products, sports labels, household labels and seasonal items. They’re extremely durable, they’re laundry, dishwasher and microwave safe – and they’re 100% guaranteed.
Julie has helped her company bring their product to a worldwide market, gain media recognition and she has won countless awards. Cole is a passionate entrepreneur, writer, and sought after speaker.
When she’s not juggling her busy family and professional life, Julie is an engaged community member serving on boards and volunteering. She is passionate about women’s issues, mentoring young entrepreneurs, and social justice.
Thank you to today’s sponsor Manscaped. Don’t forget to go to Manscaped.com to get your 20% off by using the code Alpha Woman.
Review and rate our podcast and follow us on social media @alphawomanco wherever you are. Thanks for tuning in, stay safe out there dear Alpha Women!
Start of interview (3:23)
Julie on being a mother of 6 (6:40)
What have some of the highlights been during the building of Mabel's Labels? (12:50)
What were your biggest challenges in starting Mabel's Labels? (20:34)
Actionable insights for Alpha Woman entrepreneurs (26:31)
What's next for Julie? (30:25)
How do you define an Alpha Woman? (31:43)
Mabel’s Labels: https://mabelslabels.ca